“Identifying the right partner was key to making this activity a success by taking immersive audio ads to the next level with tracking capabilities.”
GMC launched the 2021 Yukon in GCC. An immersive audio campaign ran on Anghami to promote the launch.
The challenge was to entice enough user curiosity on GMC’s re-launched Yukon nameplate, that would nudge users to visit GMC showrooms to check out the car.
Goals
Approach
Results
“Identifying the right partner was key to making this activity a success by taking immersive audio ads to the next level with tracking capabilities.”
“Our partners at DMS have understood and supported our ambition to unlock tech and data opportunities to drive media and business outcome.”
“Driving awareness through immersive audio ads allowed for deeper engagement and stronger brand association. This resulted in visits to the GMC showroom that were quantified with an attribution study. This showcases the importance of building awareness and association especially when aiming at generating leads.”
